Apply for the Tech for an Equitable Future: Braze Program for Underrepresented Founders

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Application Deadline: January 16, 2026

Braze, a global leader in customer engagement technology, is advancing digital equity through its Tech for an Equitable Future Program, designed exclusively for underrepresented founders. This initiative provides 12 months of free access to the Braze platform and a suite of supportive services, empowering founders to grow, engage customers, and scale their startups sustainably.

Since its inception in 2020, this program has helped dozens of high-growth startups led by women, Black founders, and other underrepresented entrepreneurs access world-class technology without financial barriers. By offering access to Braze’s advanced engagement tools, the program continues to enable lean startup teams to reach wider audiences, build stronger customer relationships, and accelerate their revenue growth.

About the Braze Tech for an Equitable Future Program

The Tech for an Equitable Future program provides selected startups with the full Braze Go Package—a comprehensive suite of engagement tools and services tailored for early-stage businesses. Participants receive:

  • 12 months of free access to the Braze platform
  • Unlimited push notifications, in-app, and in-browser messaging for up to 75,000 monthly active users
  • 500,000 message credits to enhance customer outreach
  • Two dedicated IP addresses and one Currents Connector for advanced data integration
  • Access to SDKs, APIs, and six weeks of personalized onboarding
  • A dedicated Customer Success Manager for one-on-one technical support
  • Complimentary Braze certifications and training
  • Entry into an exclusive community of founders and experts for collaboration and growth

This combination of powerful software, personalized support, and learning opportunities ensures that participating startups gain not only the tools but also the strategic guidance necessary for long-term success.

Eligibility and Qualification Criteria

The Braze Tech for an Equitable Future program is open to startups founded or co-founded by underrepresented entrepreneurs, including Black founders, women, and other minorities operating within the APAC, EMEA, and North American regions. To qualify, applicants must meet the following criteria:

  • Be a bootstrapped business or have received less than $30 million in venture funding
  • Have fewer than 100 employees
  • Maintain compatible SDKs and possess the necessary engineering and marketing resources to integrate Braze effectively

This inclusive program is built on Braze’s commitment to reducing barriers to technology access and driving equity in the global startup ecosystem.

Strategic Partnerships and Added Value

Beyond access to the Braze platform, program participants also gain valuable mentorship and growth opportunities through strategic partnerships with leading organizations such as BET+ and Coursera.

  • BET+ Partnership: Participants receive expert-led branding masterclasses, mentorship sessions, and complimentary email advertising designed to boost brand awareness and customer retention.
  • Coursera Partnership: Founders can join one-on-one sessions with CRM experts, attend specialized workshops on content marketing, social media, and SEO, and enjoy 50% off Coursera for Teams for continued team learning and development.

These partnerships ensure founders receive both the technological foundation and professional mentorship needed to expand their businesses confidently and sustainably.

Building a More Equitable Tech Future

Braze’s Tech for an Equitable Future Program goes beyond traditional startup support. It fosters a thriving ecosystem where diversity in entrepreneurship is celebrated, and access to premium digital tools is equitable. By combining cutting-edge technology, expert mentorship, and a global community of innovators, Braze empowers founders to transform bold ideas into scalable, impactful ventures.

Through this initiative, Braze reinforces its mission to ensure that every founder—regardless of background—has the opportunity to build, grow, and thrive in the competitive global marketplace.

Program Timeline and Application Details

  • Application Deadline: January 16, 2026
  • Program Duration: 12 months of access to Braze tools and services

Why This Program Matters

For many underrepresented founders, access to the right technology and mentorship can be the key to unlocking growth. The Braze program offers not just free access to its world-class customer engagement platform, but also a supportive ecosystem that helps founders amplify their voices, scale efficiently, and compete globally.

With Braze, startups can create personalized customer experiences across multiple channels, strengthen their brand identity, and gain the confidence to grow on a global scale—all without a massive technical team or large budget.

For more information and to apply,CLICK HERE 

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